As you write your sales letters and any other correspondence that meets the eyes and mind of your target audience – are you taking advantage of the power of speaking to their emotions? In the e-book titled “Emotional Selling Tools” – Joe Vitale and Larry Dotson present a wide range of techniques, methods, and habits meant to increase your profits amongst other things.

The aim of this particular product is to move readers in such a way that they find no reason to turn down your offers – whether it deals with ethics, financial demands, or anything else that causes doubt in the minds of buyers.

In total, there are 65 ‘emotional selling tools’ supplied between Chapter Two and Chapter Four. For instance, you can tap into the happiness, joy, merriment, and delight that a consumer may feel when they purchase various products and services.

Perhaps you could describe possible future benefits in relation to the products you have to offer. Vitale mentions that you could also emphasis the kind of goals that a consumer could accomplish as a result to making a purchase. The emotions and feelings that come with such a purchase are also good selling points.

Vitale then goes on to illustrate other emotional combinations that move readers and consumers to take action. You could possibly use a reflection of a past problem that creates memories of anger, madness, or fury.

Try transporting customers to a time when they were ’so angry’ they couldn’t solve ‘x,y, or z.’ Sadness, unhappiness, depression, and disappointment also motivates consumers.

Perhaps your product can help someone achieve a goal that is causing him or her to feel sad or dissatisfied. Fear is another emotion that causes consumers to react. Vitale points out that businesses tend to magnify the severity of potential issues to make their products and services appear larger than life as well. This is a tactic often implemented throughout the home security and personal safety industry.

As you head into Chapter Six, a collection of ‘emotional selling formulas’ are presented, including the use of mentioning negative or bad emotions in attempt to elevate the effectiveness or need of a particular product or service.

Businesses often present ‘before and after’ scenarios. Many consumers respond to this method of analyzing their emotions and finding the potential in an item that could create a better outcome in their lives. Vitale lists a handful of efficient emotional selling formulas, such as sad to happy, insecure to secure, insignificant to important, and disappointed to pleased.

The beneficial information continues to flow in “Emotional Selling Tools“, as the e-book illustrates 155 different ways to trigger consumers into make an emotional purchase.

You will learn common selling techniques that tend to focus on people making money, increasing their financial security, working less, enjoying a fulfilling career, boosting their credit, getting out of debt, retiring early, living a longer life, and building a better body.

In conclusion, the e-book mentions that in order to make a lot of money with your business – becoming aware of how consumers make purchases in regards to their emotions is an important theme to embrace. Other points discussed in the e-book includes bonuses that offer insight on how ‘emotional controversy’ sells and introduces the significance of non-verbal emotions that take place across the Internet.

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Have you ever planned a vacation and asked a relative for advice on where to go? Did you ever ask the opinion of acquaintances regarding a major decision, like who delivers the best childcare services, recommendations for physicians and lawyers, or what grocery store has the freshest produce? Opinions and past experience is an important selling point for many people.

All it takes is one person to praise a product or service and the curiosity mounts. However, if you gain a poor testimonial, you run the risk of suffering damaging word-of-mouth that spreads like wildfire. In business, the testimonial is a powerful resource and tool to consider, as explained in “How to Turn Testimonials Into Traffic” – an e-book by Joe Vitale.

Chapter One begins with “The 12 Profitable Benefits Of Writing & Giving Testimonials,” which touches upon the reasons why business owners should take a second look at what testimonials can do for their product and/or service interests.

You will learn that testimonials help brand a website or business both when someone else offers their opinions and when you help out another with your testimonials. To accomplish this – don’t forget to include your name, business names, credentials, product info, email address, and website address for the best results.

Testimonials can help you gain a reputation as an expert product reviewer, which can elevate your credibility, separate you from the competition, and facilitate an increase in sales. Other advantages associated with testimonials include free advertising, a boost in traffic, a wave of clients looking for you to speak on their behalf or write articles for their site, gain the trust of readers, and receive free products and services.

In Chapter Two, you are introduced to six uncomplicated steps that will help you pen your first testimonial. For starters, you need to locate a prospect for this task.

Vitale suggests that your first prospect should come from a source that you’ve already built a trusting relationship with, such as a familiar business or webmaster. Next, you are instructed to choose an item for the focus of your testimonial, such as a free e-book or e-zine.

Creating a strategy for your testimonial is the next step. Vitale offers two approaches to consider. The fourth step associated with writing a testimonial involves the evaluation and use of the item. Taking notes is a helpful way to remember all of the key points you’d like to mention.

Next, you will need to organize your notes concerning the item. A reader is most interested in learning what you’ve experienced and observed. Last, you should choose two to three persuasive points for your testimonial. Create a short paragraph that includes your most effective thoughts – making sure to follow the typical format.

As you enter Chapter 3, you will find an assortment of ‘advanced’ tips that will make writing a testimonial much easier, including the importance of using emotion and feelings to get your point across, especially with you capitalize the words that deliver the most emotion.

Sincerity is a must in a testimonial, as people can easily tell when you’re not speaking from the heart. Testimonials should also grab the attention of a reader. Vitale mentions that the best way to accomplish this is to utilize short and specific headlines.

In the end, “How to Turn Testimonials Into Traffic” continues to shed light on this influential subject, especially in Chapter Nine – where 290 fill-in-the-blank personal testimonial templates are supplied.

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How To Turn Testimonials Into Traffic

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Taking a page from the life book of Harry Houdini, who is considered the greatest magician in history – businesses blossom when one is able to think outside of the box. Over the years, countless magicians have emerged to accomplish just about the same things as Houdini, but have never really achieved the heights that his mind could reach.

In an exclusive audio training titled, “Houdini’s Guarded Secret,” you will encounter valuable information that comes from Tim Kenning, the author of “The Houdini Principle.”

Kenning is a business expert when it comes to NLP (neuro-linguistic programming), as he trains others and promotes the methods and techniques explained in his books. He is the perfect individual to present the principles of NLP and how they can be used to establish new products and services.

Kenning also touches upon how to utilize NLP to generate income and make a living at simply being who you are. There are many different approaches on how to transform your distinct talents into ways to boost profits and make money – some of which are discussed in this audio training.

The audio session will include many references to magic and showmanship that have the potential to advance numerous businesses within their field. One of the main approaches towards coming up with the ideas for fresh products and more business-expanding ventures include asking a series of questions that Kenning has formulated into a successful strategy.

Since Houdini is the star of this strategy, Kenning mentions the secret method and techniques that the great magician once used to generate challenges that lessened his risk, yet showcased his strengths. Houdini was also known to give away some of the secrets regarding his best-known tricks. You will learn the reasoning behind this tactic and how it can apply to your potential success.

It is clear that any business can benefit from the knowledge offered in this audio training product, as Kenning stresses the disregard of fear, the importance of accomplishing your goals, reducing the risk, as well as capitalizing off of your strengths.

Although Kenning is not a magician, he has studied Houdini for many years, as he grew to recognize the distinct connection between his strategies and successful business. He noticed that even though he was aware of the stage a magician performs on, views magic taking place before his very eyes, and knows the background on magic – he was still amazed.

He started thinking of ways on how he could apply this concept of perception and “magic” into business or marketing, where he then created a problem-solving model that would later appear in his book.

In the audio session, you will truly become inspired and enlightened in an entertaining manner, as you learn tidbits of information regarding the magical master himself. Additional topics covered in “Houdini’s Guarded Secret” include discovering the right keys to success; how to ask all the proper questions in order to best expand upon your current resources, preferences, and financial situation; and how to accurately identify patterns.

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With the guidance of “Hypnotic Writing” – an e-book written by Joe Vitale – online business owners can take advantage of vital information regarding how to mesmerize their audience with their newfound ability to capture reader attention with less effort.

With 17 chapters centered on developing the kind of writing that sells ideas, products, and services – you will touch upon topics, including how to persuade readers with your writing; tricks on keeping your copy interesting; and lessons on how to set your writing apart from the rest of the industry.

In addition to all of this essential information, a free bonus section, Joe Vitale’s Online Marketing Strategy, and a second bonus section for no charge is included at the end of the e-book.

To get an idea on some of the information offered in “Hypnotic Writing,” let’s begin with Chapter 4: “What Every Reader Wants to Know.” This section offers insight on how to create the writing that speaks to an audience. Valuable advice discusses the importance of giving people what they want in order to gain a readership willing to listen to what you have to say.

Since every reader is different, you have to tap into the most commonly asked questions, such as “What’s in it for me?” and “Who cares?” Learning how to deliver content in a manner that speaks to the majority and convinces them why they should read is very important.

In Chapter 9 – “How to Make Your Writing Walk, Talk, and Breathe,” you are introduced to a variety of approaches that can help strengthen your writing. Perhaps, you need a little help polishing up the body of a sales letter or you want to create a headline that stops readers in their tracks… This is the chapter that sheds light on how to breathe life to your words.

In this section, you will encounter some of the most overlooked and easiest details that make a significant difference in writing. For instance, you are instructed to make use of a thesaurus in a manner that probably takes the opposite approach that people aren’t really used to.

Typically, the thesaurus is used to transform simple or shorter words into longer words that seem more “intelligent” or “professional” in the eyes of the writer. However, Vitale recommends using the thesaurus to create writing that is simple and direct.

In this case, shorter words hold more stock than longer ones. He suggests that people tend to trip over long words and you don’t want anyone stumbling over your copy before they’ve reached your sales pitch. The thesaurus also helps make sure you don’t repeat the short words as well, as it provides different ways to say something you’ve already relied upon earlier in the copy.

Vitale also mentions in Chapter 9 how using similes (raging like an angry river or smells as sweet as cotton candy) provides colorful imagery in writing that can help readers along your text. Another writing tip suggested in this section of the e-book “Hypnotic Writing” is the use of quotes, as they are not only visually attractive, but also suggests dialogue. This way – copy appears ‘alive’ – actually speaking to readers.

In Chapter 14 – “How to Persuade Readers to Your Side,” you will encounter the ins and out of writing copy for sales letters and other documents meant to sell. Becoming familiar with the persuasion of your audience is vital. Vitale will offer helpful tips on how to conquer what he believes is the most challenging assignment associated with “hypnotic writing.”

Some of his suggestions will include setting a personal goal for this type of writing (what is your objective and what do you want to achieve) and assessing what do you want readers to do after they read your copy.

Overall, the e-book provides essential tips on how to effectively present copy to your target audience in order to achieve the goals you have set for your business – a truly valuable product to add to your collection.

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Before you even enter the meat of the “Hypnotic Marketing” e-book delivered by Joe Vitale – you will notice the hypnotic presentation of swirly yellows and oranges that is actually quite inviting. The colors draw you in towards becoming interested in what the author has to say.

Speaking of the author – Vitale is known around marketing and business improvement circles as an informative guide, who has penned numerous books regarding “hypnotic” ways of approaching business, such as “Hypnotic Writing.”

This particular e-book consists of an introduction, forward, as well as an abundance of chapters that fall under three main steps. A bonus section only adds to the delightful and helpful information considered essential for any entrepreneur or settled businessperson to consider.

The information is chockfull of details on how to create a ‘hypnotic viral marketing campaign,’ covers the ten most dangerous marketing books in publication, how to create sales after establishing a relationship, and discusses new and innovative methods on how to increase profits.
Step One covers ‘Hypnotic Publicity’ and within this section, you will encounter Chapter 4: “Eight Proven Rules for Getting Publicity.” This part of the e-books takes a look at how word-of-mouth is one of the best publicity approaches a business can embrace.

The e-book offers an entertaining tale of the owner of a high-tech consulting business, who wore a sandwich board and passed out resumes and fliers to anyone who passed by. As a result, he received nearly 200 phone calls that led to 74 interviews, which brought close to 40 employment offers. All of this came from two hours of his time and the power of word-of-mouth.

Step Two touches upon the importance of “Hypnotic Websites,” where the e-book attempts to equip readers with the tools on how to create a successful presence on the Internet. Secrets of the industry are revealed by the likes of master copywriters and other notable characters.

Basically, Chapters 22 – 31 are devoted to presenting and discussing the secrets of the Web, including the opinions and achievements of a wide-range of people both inside and outside of business.

In Step Three, the power of “Hypnotic Email” is shared with readers, covering topics such as unlocking the secrets associated with making money on the Internet; creating emails that secretly capture the attention of an audience, as well as the five best ways on how to create the opening lines of an email that brings results.

So, what exactly can an email possess that is sure to pique the interest of those it comes in contact with? According to the e-book – it is curiosity, questions, stories, news, and human interest. For example, curiosity has been a traditional mode of drawing in a reader or a listener. Those who can master the craft of having an audience linger on his or her every word is a valuable asset to possess.

Overall, the information offered in this e-book can help turn typical emails, websites, and marketing into something quite extraordinary – with tips on how to get people to open your emails; secrets about drafting an unforgettable sales letter; and how to produce memorable business cards.

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