When it comes to learning all there is to know about writing effective ads, sales letters, and press releases – “Advanced Hypnotic Writing” – an e-book by Joe Vitale proves quite helpful in delivering an assortment of secrets and information that truly empowers your words and writing.

In total, there are three sections (consisting of 26 chapters) to scan with added material situated at the end of the e-book that includes ‘bonus chapters’ written by other authors. At the end of each section – an assignment is given with applicable resources.

After scanning the introduction, Section One begins with ” Hypnotic Sales Letters and the Power of Your Mind to Make Money.” Chapters associated with this part of the e-book includes a ’secret’ checklist that explores the power and method of ‘hypnotic writing.’ Additional discussions in Section One include how talking can assist your writing efforts and the introduction of an approach designed for analyzing sales letters.

Section Two (”Hypnotic News Releases and the Power of the Media to Make You Rich”) uses enticing chapter titles that spark interest with the imagery of a mermaid and promises of learning the secrets that can assist you in selling to targeted audiences.

In Section Three, readers are introduced to “Hypnotic Ads and Ego-less Selling,” which promises to reveal what Vitale calls the “greatest advertising secret ever.” Other features of this section include easy ways on how to pen a ‘hypnotic’ ad and various methods on effectively testing your ads.

To showcase some of the valuable information offered in the “Advanced Hypnotic Writing” e-book – Chapter Four is a good example that highlights vital details that can boost your success in the business world. The title – ” TheyLaughed When I Said I Discovered the Secret to Hypnotic Writing, But When I Showed Them This Secret Check-List…!” speaks for itself. For some, writing a sales letter is a rather intimidating task to accomplish. Any bit of help is usually quite welcome. With the 21 points and accompanying checklist associated with this assignment, the process certainly becomes much easier.

Vitale starts off by mentioning the importance of the headline. He stresses that a decent headline can essentially make or break sales. A suggested approach to follow involves the creation of a headline that denotes a benefit that would become of some interest to the audience you are targeting. This will increase the chances of having your content read and absorbed. Weak headlines lose the reader before they’ve even touched upon the meat of your sales letter. Vitale suggests sitting down to brainstorm at least 25 headlines.

The design of your headline is also significant, as fancy type does not impress readers. The simpler the design – the better the response will become. Vitale recommends Times-Roman as a first choice, as well as a handwriting font. As long as the copy is easily readable, a simple and direct approach is best.

The letterhead or logo of your sales letters should match the product or services you wish to promote. An unprofessional look means potential consumers will not take your business seriously. A good logo and letterhead will help create trust between the consumer and business owner. Additional tips included in this chapter touch upon the opening paragraph, buyers’ advantage, positive language, and placing emphasis on important passages or information.

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