Have you ever planned a vacation and asked a relative for advice on where to go? Did you ever ask the opinion of acquaintances regarding a major decision, like who delivers the best childcare services, recommendations for physicians and lawyers, or what grocery store has the freshest produce? Opinions and past experience is an important selling point for many people.

All it takes is one person to praise a product or service and the curiosity mounts. However, if you gain a poor testimonial, you run the risk of suffering damaging word-of-mouth that spreads like wildfire. In business, the testimonial is a powerful resource and tool to consider, as explained in “How to Turn Testimonials Into Traffic” – an e-book by Joe Vitale.

Chapter One begins with “The 12 Profitable Benefits Of Writing & Giving Testimonials,” which touches upon the reasons why business owners should take a second look at what testimonials can do for their product and/or service interests.

You will learn that testimonials help brand a website or business both when someone else offers their opinions and when you help out another with your testimonials. To accomplish this – don’t forget to include your name, business names, credentials, product info, email address, and website address for the best results.

Testimonials can help you gain a reputation as an expert product reviewer, which can elevate your credibility, separate you from the competition, and facilitate an increase in sales. Other advantages associated with testimonials include free advertising, a boost in traffic, a wave of clients looking for you to speak on their behalf or write articles for their site, gain the trust of readers, and receive free products and services.

In Chapter Two, you are introduced to six uncomplicated steps that will help you pen your first testimonial. For starters, you need to locate a prospect for this task.

Vitale suggests that your first prospect should come from a source that you’ve already built a trusting relationship with, such as a familiar business or webmaster. Next, you are instructed to choose an item for the focus of your testimonial, such as a free e-book or e-zine.

Creating a strategy for your testimonial is the next step. Vitale offers two approaches to consider. The fourth step associated with writing a testimonial involves the evaluation and use of the item. Taking notes is a helpful way to remember all of the key points you’d like to mention.

Next, you will need to organize your notes concerning the item. A reader is most interested in learning what you’ve experienced and observed. Last, you should choose two to three persuasive points for your testimonial. Create a short paragraph that includes your most effective thoughts – making sure to follow the typical format.

As you enter Chapter 3, you will find an assortment of ‘advanced’ tips that will make writing a testimonial much easier, including the importance of using emotion and feelings to get your point across, especially with you capitalize the words that deliver the most emotion.

Sincerity is a must in a testimonial, as people can easily tell when you’re not speaking from the heart. Testimonials should also grab the attention of a reader. Vitale mentions that the best way to accomplish this is to utilize short and specific headlines.

In the end, “How to Turn Testimonials Into Traffic” continues to shed light on this influential subject, especially in Chapter Nine – where 290 fill-in-the-blank personal testimonial templates are supplied.

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How To Turn Testimonials Into Traffic