If you want to learn how to sell products and services just by taking advantage of the power of story-telling, then the e-book titled “Hypnotic Selling Stories” could prove rather beneficial for entrepreneurs looking for a way to maximize their profits.
Over the years, Joe Vitale has certainly proven that he has mastered the skill of encouraging consumers to listen to what he has to say – making him the perfect person to deliver such a lesson.
Separated into two parts (consisting of 19 chapters and three bonuses), readers will encounter vital details regarding how to create the tales that keep readers interested and lingering on their every word. Some of the topics discussed include turning point messages, exploring the benefits of learning this technique, and discovering the story ideas that tend to sell the most. In the end, you become many steps closer to capturing the consumer’s attention, which can ultimately result in profitable sales.
Let’s take Chapter Seven for example. As you are introduced to the meaning of a ‘turning point message’ (also referred to in the e-book as TPM), Vitale illustrates what it can do for your sales copy and to the readers that come in contact with a specific message. The e-book presents an example of how movies use this tactic, which is easy-to-follow and allows you to better imagine how this approach pertains to your own business ventures.
A TPM usually consists of that one line of text or spoken word that influences the chain of events within a story. A character (or reader) generally experiences a complete turn around as a result. The TPM also serves as the central message of a story and in the movies – characters usually spend a few moments rethinking their actions and choices in life.
The plot of a movie may change at this point. Perhaps, a dramatic revelation takes place. At any rate – every ‘hypnotic selling story’ that you promote will utilize a turning point, which Vitale further explains in the e-book.
In Chapter 15, readers learn about the various approaches one may take when they’re interested in using stories to sell the products and services they wish to offer to consumers. Vitale highlights 80 different ideas that sell, including how a customer may have gained a skill by using a particular a product, or solved a persistence problem, or achieved a goal they’ve always wanted to tackle, or made money as a result.
In order to boost the level of effectiveness in regards to the stories you tell your audience, Vitale stresses the importance of paying special attention to the characters you present. Different approaches illustrated in the e-book will help you create a character that appears believable to readers.
Shaping the character to display the characteristics of yourself, a family member or anyone else you may have met in your lifetime allows you to tap into that sense of reality that can charm readers.
To present a well-rounded character that readers can most identify with – don’t forget to touch upon the following factors: names, age, gender, location, income status (rich, poor, blue-collar), education levels (high school dropout or graduate student), hair color, height, weight, and short blurbs that make mention of their family or friends.
The audience may want to know if they share similar hobbies or interests with your character. They may become curious about their favorite things – such as food, color, and music. Sometimes, describing something as simple as what they are wearing is another way to hook readers.
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