With the help of Joe Vitale and Larry Dotson, you will encounter valuable information throughout the pages of the e-book titled, “How To Write Hypnotic Endorsements,” which touches upon harnessing the power needed to successfully promote new products.

After an introduction that focuses on how to ‘get rich’ while only using three lines, Chapter One starts off with a great deal of information regarding how to begin accomplishing the task of writing a personal endorsement.

“7 Simple Steps to Writing a Personal Endorsement” is easily broken down into a collection of steps that starts with choosing a product or affiliate program that has initially sparked your interest.

The e-book states that there is a lot to take into consideration when finding something you wish to endorse. A couple of suggestions for factors to take note of include training, payment structure, ad effectiveness, and business reputation. Vitale encourages readers to choose a business that they personally “believe” in.

The second step to writing a personal endorsement is to purchase the product or service that has caught your eye. Once you get your hands on it – make sure to use it, test it out, play around with it, and experiment with its capabilities.

All along – note-taking will become rather important during this process. It is also helpful when you have all of your conclusions and assessments written down. Ask yourself – would you recommend the product or service to your customers…

The third step involves the organization of your notes, making sure to keep in mind the level of persuasiveness each single observation or comment you have made possesses – in regards to the business.

When writing down conclusions, make sure to create a connection that displays transitions that flow well, such as “finally” or “by the way.” Additional suggestions concerning this part of the process touches upon engaging copy features, such as the headline, graphics, margins, and bulleted points.

Last, proofreading for missing words, misspellings, typos, and grammar mistakes is an important finishing touch. Punctuation can also affect the outcome of your text. The absolute final step discussed in the chapter involves the editing of your endorsement.

This becomes the time where useless words are replaced or eliminated and sentences become shorter. Read the copy aloud to assess clarity.

Once you have gone over the uncomplicated journey associated with penning your personal endorsement, Chapter Two follows up with convenient tips on how to make writing an effective endorsement much easier.

In “20 Specific Tips for Writing a Hypnotic Personal Endorsement,” the e-book offers suggestions on how to write statements full of ‘hypnotic’ intrigue and interest.

The first tip mentions that your personal endorsement should offer positive feelings and emotions that the product has moved you to express. It is important that your readers feel the same way you did and the only way to convey this message is through effective writing.

Excitement, amazement, and shock are some of the most motivating emotions used in copy writing. Perhaps the product caused you to ‘leap for joy’ or ‘roll over with laughter’. These are the kind of emotions and actions that moves readers to pay attention and continue reading. Overall, the e-book is a rather helpful resource, as it is chock-full of additional value concerning the creation of an endorsement that brings results.

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When it comes to running a business – the products and services that you offer must possess some sort of selling power in order for you to make a profit. Over time, business owners and marketers have created and endorsed a variety of tips and tools known to attract the attention of targeted markets that also continue to successfully produce consumer interest.

In “Hypnotic Selling Tools,” Joe Vitale introduces a collection of material that makes the path towards successful marketing much easier to attain. Thirteen chapters furnish information that tackles topics, from sentence starters possessing the highest level of impact to bonuses that offer successful sales letter templates.

Each chapter aims to deliver high-quality information that all business owners should take advantage of. To get a picture of common selling techniques and tools, a few examples of chapters found in the e-book are discussed below.

Appealing to the senses is a rather powerful approach in business, as people often react to the details of what someone else has seen, heard, felt, smelled, or tasted. Not only do statements that take into account the senses call attention to what you have to say, but they also help build up credibility.

Chapter Seven of the e-book offers 19 techniques of persuasion that focuses on speaking to the senses. A few were used to produce the following: “I read in a (government file) that…,” “I heard on (television) that,” and “My physician told me…”

The use of the P.S. at the end of a correspondence with potential clients is your chance to say one last thing that will hopefully convince their sensibilities. Chapter Nine presents information that can help compose famous last words that motivate buyers and clients.

Once you create an ad – a P.S. is your real last attempt at influencing your potential consumers to order a product or service. Some authors shower them with compliments or praise, while others take one last stab at mentioning how they could solve a problem by using their product or service.

A few examples include ” I appreciate the time you took to read this ad,” “You deserve a lot of credit for changing and taking charge of your life,” or “You’re a winner because you’re trying to get over your obstacles.” Chapter Nine also lists a collection of words that seem to grab the attention of readers, including “talented,” “skilled,” “successful,” “resourceful,” and “productive.”

Chapter 10 describes the power of posing a question to readers and allowing persuasive thoughts and mental pictures to develop in your favor. Overall, this technique taps into their subconscious mind and encourages a client or consumer to explore the possibilities of what your product or service can do for them. “Hypnotic Selling Tools” offers 160 valuable questions to consider for your copy. A few starters include:

“Are you going to…?”

“Can you guess…?”

“Can you imagine…?”

“Haven’t you ever dreamed about…?”

As you head into the last chapter (13) – you are introduced to how emotional triggers (such as sadness, happiness, excitement, and frustration) can motivate consumers to take an active stance on what you have said. Vitale points out various ways on how to capitalize off of the feelings of consumers – offering words that help enhance the emotions in potential buyers. A few include “awesome,” “outstanding,” and “terrific.”

At the end of thirteen chapters, your journey with “Hypnotic Selling Tools” is not over, as there are five ‘outstanding’ bonuses awaiting your curiosity.

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The cover of the e-book titled “How To Write Hypnotic Joint Venture Proposals” by Joe Vitale tempts readers with the thought of launching a successful joint venture proposal that can double sales. The thought of a joint venture is often overlooked by businesses, partly because they do not fully understand what it takes to create such a partnership.

However, the information provided in this e-book sheds light on all the significant details that can eventually lead to more profits and success for a company.

One of the most important aspects of a joint venture (the definition and popular approaches) is explained within the first chapter of the e-book. A joint venture is an agreement between two or more businesses where they tackle the same project for a specific amount of time.

Sometimes, a joint venture can last pretty long (in the case of promoting a package deal) or last for a short period of time – which could involve the trading of products and services.

Vitale introduces readers to the most popular types of joint venture deals, which includes cross promotion (businesses agree to market each other’s products and/or services), networking (valuable information concerning the industry is shared), affiliate programs, bartering (such as trading a computer for five fax machines), and viral marketing, which creates arrangements concerning free products and information that often involve advertising.

Once you learn the details pertaining to a joint venture, the e-book also lists the major benefits that an entrepreneur stands to gain if they consider this kind of business move. An individual can create ever-lasting business relationships, save money, enhance credibility by making arrangements with businesses that already possess a respected reputation, save money on operating costs; increase sales and profit, save valuable time, target additional markets, and speed up the expansion of a business.

The next step in the process of taking advantage of a joint venture is to locate trustworthy businesses and people. The first companies or people to approach are those you already possess a positive relationship with.

Vitale also provides a list of other sources to consider, including discussion boards, networking groups, classifieds, search engines, chat rooms, magazines, newspapers, television, radio, and attending business seminars.

As you create a list of potential joint venture prospects, you’re going to have to assess what they require or may want in order to make the partnership a success. The e-book states common desires, such as enjoying an increase in sales, making more money, increasing traffic to their website; getting a raise, fulfilling a lifelong dream, working out of the home, and spending less time with employment.

The e-book also presents some of the things you’ll probably want to accomplish before you present an offer for a joint venture.

Vitale highlights the importance of researching your potential joint venture partners, as knowing their business history and their choice in marketing materials can help make your decisions clearer and more effective. The e-book additionally lists the different kinds of joint venture offers that are sent out, which proves rather helpful in navigating the issue of negotiation and possible rejection.

As with many Joe Vitale e-books, a collection of bonuses offered at the end of the product becomes part of “How To Write Hypnotic Joint Venture Proposals,” where users are treated to examples of sales letters that have created successful joint ventures.

The e-book is effective in unveiling helpful secrets associated with ‘hypnotic selling.’ The title of Bonus #5 is simply enough to follow the contents of the e-book. How would you like to learn how a person can make $25,000 in one day with a joint venture?

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At the very beginning of “Impulse Internet Marketing” –Joe Vitale (the author of the e-book) – uses a catchy hook and familiarity with gambling/casinos to capture the attention of readers.

As the audience is lured simply by the reference of learning the techniques that casinos use to lure their patrons into spending money, Vitale paints the picture from the start that the e-book will involve an exploration into psychological methods of marketing.

The e-book is a collection of principles, stories, and expressive lessons that tackle topics using the methods of a casino to illustrate easy-to-follow examples. Overall, the product is pretty entertaining and one of the best flowing e-books able to keep your attention.

While Vitale is the author of the e-book, Dan Kennedy presents the introduction. He starts off mentioning how people may see things that are in front of them, but are still not able to fully perceive the information.

His introduction creates a suitable entryway into the observations regarding the casino that can reveal a host of moneymaking strategies that have become some of the most successful when compared to any other industry. Casinos have mastered the art of preying upon what they already know about the majority of their patrons.

Kennedy mentions that he often observes these techniques – even bringing along a notepad and pen to jot down the things that could prove beneficial in his own business ventures.

In the e-book, you will encounter “The 49 Principles of Impulse Marketing.” The presentation is rather reader-friendly, as the casino theme is weaved in and out of the text. The first principle deals with the concept of placing people in a buying mood.

In regards to casinos, they are well aware of how gambling is an impulsive reaction. This is why loud sounds and blinking lights are located close to the entrance of a casino – a subtle attempt to create excitement.

Entrepreneurs can learn a thing or two from this, as those who learn how to drum up enthusiasm for their products and services will increase their overall profits. When writing a sales letter – make sure to use an eye-catching headline to create interest. Create solid body paragraphs and subtitles. Hopefully, you can encourage a buying frenzy as a result.

Casino marketing follows a formula that sells a dream and doesn’t focus on the process. The enticing thought of achieving wealth in a matter of moments is sometimes all that is needed to pull in even the most skeptical of patrons.

Patrons don’t focus on the technical aspects or mechanics of how they can gain this money, as they become caught up in the possibility of wealth. This same principle works for all businesses. All you have to do is focus on presenting the results and the curiosity will follow.

Casino marketers are notorious for luring patrons to stay longer at their establishment than what their patrons initially planned. The overall outcome generates more money, as the longer a person sticks around to gamble – the higher their chances for losing becomes. When it comes to online businesses, the longer a visitor spends on a website – the better the chances of acquiring a sale and making more money becomes.

Visitors who spend a decent amount of time on a site have usually found something that has grabbed their attention and successfully causes an impulsive purchase. If a visitor stays on a site long enough – the chances of landing a purchase is not far behind.

Overall, the e-book continues to compare the success of the gambling industry with the average entrepreneur – effectively delivering valuable insight on how to produce impulsive purchases.

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As you pursue the information delivered in the e-book titled “Subconscious Internet Marketing,” you will encounter the genius of authors in the business of improving profits and success.

Joe Vitale is considered the world’s first “Hypnotic Writer” – penning a wealth of best-selling e-books that focus on topics, such as writing and marketing. The second author – Larry Dotson, a heavy hitter in the business industry, has written more than 150 articles featured in an array of business-related magazines and e-zines.

The first chapter of the e-book presents the ins and outs of the subconscious mind – touching upon the importance of piquing the interest of this powerful machine. It is this part of the mind that is able to influence the conscious mind. Studies have even shown that the subconscious mind even trumps the conscious mind if the two are at odds.

Vitale and Dotson also point out that the subconscious mind is moved by a handful of persuasive factors that often reacts to visual items, rhythm, repetition, emotions, as well as imagination.

You additionally learn that the things that appear on television, such as commercials and sitcoms, influence the subconscious mind. When you listen to music, the subconscious mind is absorbing all sorts of material.

Daydreams, reading a New York Times bestseller, scanning a photograph, or discovering new information are all things that speak to the subconscious mind. The e-book points out that whatever the subconscious mind concentrates on – it will believe. It doesn’t even matter if the information or contact is real or false.

Chapter Two of “Subconscious Internet Marketing” presents one of the most effective approaches in causing this powerful resource to open up. Business owners who learn how to successfully tap into the subconscious mind of their target audience will increase their sales and profits.

First, it is important to create a state of relaxation. This allows a consumer to become more susceptible to the ads they come in contact with. Absorbing, storing, and recalling the details of a sales pitch becomes much easier to accept as a result. All in all – your company branding will benefit.

As you move onto Chapter Three, you will encounter a list of subconscious suggestions to use on your readers – 52 in total. A few examples include: breathe fully and deeply, allow yourself to enjoy a moment of relaxation, sit quietly with your eyes closed, allow yourself time to unwind; give yourself a few minutes to relax, feel your tension, worries and stress fading away; release all your unnecessary tensions, and imagine hearing your favorite soothing music.

Persuading the subconscious mind is often accomplished by unleashing the imagination. The e-book mentions that introducing triggers that help consumers visualize the goals they wish to achieve; face fears; embrace emotions; and indulge in their fantasies are common ways of opening up and persuading the mind of a potential customer.

The most successful entrepreneurs are able to tap into emotions that have been hidden for many years. Locating this trigger can cause instantaneous interest, which can lead to purchases.

The e-book offers three different angles that teach users how to speak to the imagination of consumers, such as having individuals imagine things by taking on their own point of view. You are instructed to provide uncomplicated suggestions or ideas, where consumers then incorporate these thoughts into their own daydream or thought process.

Other discussions found in the e-book that can boost the success of a business includes the 29 ‘mind guiding’ words presented in Chapter Five (such as imagine, visualize, and pretend), and the 217 ‘emotional triggers’ that can persuade consumers to buy an item.

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As you approach the e-book titled “Hypnotic Traffic Tools,” you will encounter a resource that claims to illustrate how close to 200 viral marketing tools can help you double your sales.

With nine chapters touching upon a wealth of traffic tools and various ways on how to persuade people to assist you with idea-building and content – the e-book by Joe Vitale also provides three separate bonuses, which offer an assortment of information that involves unforgettable and valuable tricks, tips, and suggestions.

For instance, Chapter Three explains how the best ideas concerning traffic are usually sitting right in front of your face. The e-book lists convenient locations found about town and within the comfort of your own home, which could prove rather valuable when it comes to finding ‘the next best thing.’

Online bookstores highlight the latest best sellers, which can turn into a profitable article for you to write on. Conduct a bit of research that focuses on topics and publications that have garnered glowing reviews. You will find that writing an article using the information you gather will help tap into a popular field, industry, or subject.

Newspapers and magazines provide some of the most interesting, trendy, and current headlines and topics, which can supply a wealth of possibilities for taking advantage of a particular market that is attracting the interest of your target audience. Selling a fashion consulting service? This tip means you should stay on top of the latest trends in clothing by picking up a Vogue or InStyle magazine.

Taking a look at what airs television is a good way to locate a decent idea for content. News stations, talk shows, and documentaries are great for filling you in on the hottest mainstream topics. As you sit in front of your computer, start typing in keyword phrases into search engines that relate to your niche and choose the highest-ranking websites involving your content focus.

The e-book then continues to deliver additional approaches towards tapping into traffic, including scanning discussion boards, following newsgroups, listening to the radio, and watching audience reaction to certain movies.

Chapter Seven of “Hypnotic Traffic Tools” is titled “16 Important Elements to Include In Your “Content Requests” – which supplies request suggestions that many entrepreneurs will find quite helpful.

Some of the highlights concerning this chapter include making sure that the people you target are familiar with the information or subject you are looking for, as your efforts will simply become a waste of time if this is not the case. Time frames or deadlines for content require specification. Make sure that your message delivers as much of a personal touch as possible.

Additional information in Chapter Seven includes introducing yourself and/or your business (allowing readers to learn about your background); creating a professional invitation; appealing to the senses and imagination of your audience; offering choices for readers; and using effective persuasive words, such as ‘fair’, ‘benefit,’ and ‘profit.’

In the end, you will find yourself becoming a pro at attracting traffic, especially when it comes to the added e-book bonuses that touch upon marketing within your content and making the most out of words that truly sell.

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As you write your sales letters and any other correspondence that meets the eyes and mind of your target audience – are you taking advantage of the power of speaking to their emotions? In the e-book titled “Emotional Selling Tools” – Joe Vitale and Larry Dotson present a wide range of techniques, methods, and habits meant to increase your profits amongst other things.

The aim of this particular product is to move readers in such a way that they find no reason to turn down your offers – whether it deals with ethics, financial demands, or anything else that causes doubt in the minds of buyers.

In total, there are 65 ‘emotional selling tools’ supplied between Chapter Two and Chapter Four. For instance, you can tap into the happiness, joy, merriment, and delight that a consumer may feel when they purchase various products and services.

Perhaps you could describe possible future benefits in relation to the products you have to offer. Vitale mentions that you could also emphasis the kind of goals that a consumer could accomplish as a result to making a purchase. The emotions and feelings that come with such a purchase are also good selling points.

Vitale then goes on to illustrate other emotional combinations that move readers and consumers to take action. You could possibly use a reflection of a past problem that creates memories of anger, madness, or fury.

Try transporting customers to a time when they were ’so angry’ they couldn’t solve ‘x,y, or z.’ Sadness, unhappiness, depression, and disappointment also motivates consumers.

Perhaps your product can help someone achieve a goal that is causing him or her to feel sad or dissatisfied. Fear is another emotion that causes consumers to react. Vitale points out that businesses tend to magnify the severity of potential issues to make their products and services appear larger than life as well. This is a tactic often implemented throughout the home security and personal safety industry.

As you head into Chapter Six, a collection of ‘emotional selling formulas’ are presented, including the use of mentioning negative or bad emotions in attempt to elevate the effectiveness or need of a particular product or service.

Businesses often present ‘before and after’ scenarios. Many consumers respond to this method of analyzing their emotions and finding the potential in an item that could create a better outcome in their lives. Vitale lists a handful of efficient emotional selling formulas, such as sad to happy, insecure to secure, insignificant to important, and disappointed to pleased.

The beneficial information continues to flow in “Emotional Selling Tools“, as the e-book illustrates 155 different ways to trigger consumers into make an emotional purchase.

You will learn common selling techniques that tend to focus on people making money, increasing their financial security, working less, enjoying a fulfilling career, boosting their credit, getting out of debt, retiring early, living a longer life, and building a better body.

In conclusion, the e-book mentions that in order to make a lot of money with your business – becoming aware of how consumers make purchases in regards to their emotions is an important theme to embrace. Other points discussed in the e-book includes bonuses that offer insight on how ‘emotional controversy’ sells and introduces the significance of non-verbal emotions that take place across the Internet.

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Have you ever planned a vacation and asked a relative for advice on where to go? Did you ever ask the opinion of acquaintances regarding a major decision, like who delivers the best childcare services, recommendations for physicians and lawyers, or what grocery store has the freshest produce? Opinions and past experience is an important selling point for many people.

All it takes is one person to praise a product or service and the curiosity mounts. However, if you gain a poor testimonial, you run the risk of suffering damaging word-of-mouth that spreads like wildfire. In business, the testimonial is a powerful resource and tool to consider, as explained in “How to Turn Testimonials Into Traffic” – an e-book by Joe Vitale.

Chapter One begins with “The 12 Profitable Benefits Of Writing & Giving Testimonials,” which touches upon the reasons why business owners should take a second look at what testimonials can do for their product and/or service interests.

You will learn that testimonials help brand a website or business both when someone else offers their opinions and when you help out another with your testimonials. To accomplish this – don’t forget to include your name, business names, credentials, product info, email address, and website address for the best results.

Testimonials can help you gain a reputation as an expert product reviewer, which can elevate your credibility, separate you from the competition, and facilitate an increase in sales. Other advantages associated with testimonials include free advertising, a boost in traffic, a wave of clients looking for you to speak on their behalf or write articles for their site, gain the trust of readers, and receive free products and services.

In Chapter Two, you are introduced to six uncomplicated steps that will help you pen your first testimonial. For starters, you need to locate a prospect for this task.

Vitale suggests that your first prospect should come from a source that you’ve already built a trusting relationship with, such as a familiar business or webmaster. Next, you are instructed to choose an item for the focus of your testimonial, such as a free e-book or e-zine.

Creating a strategy for your testimonial is the next step. Vitale offers two approaches to consider. The fourth step associated with writing a testimonial involves the evaluation and use of the item. Taking notes is a helpful way to remember all of the key points you’d like to mention.

Next, you will need to organize your notes concerning the item. A reader is most interested in learning what you’ve experienced and observed. Last, you should choose two to three persuasive points for your testimonial. Create a short paragraph that includes your most effective thoughts – making sure to follow the typical format.

As you enter Chapter 3, you will find an assortment of ‘advanced’ tips that will make writing a testimonial much easier, including the importance of using emotion and feelings to get your point across, especially with you capitalize the words that deliver the most emotion.

Sincerity is a must in a testimonial, as people can easily tell when you’re not speaking from the heart. Testimonials should also grab the attention of a reader. Vitale mentions that the best way to accomplish this is to utilize short and specific headlines.

In the end, “How to Turn Testimonials Into Traffic” continues to shed light on this influential subject, especially in Chapter Nine – where 290 fill-in-the-blank personal testimonial templates are supplied.

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Taking a page from the life book of Harry Houdini, who is considered the greatest magician in history – businesses blossom when one is able to think outside of the box. Over the years, countless magicians have emerged to accomplish just about the same things as Houdini, but have never really achieved the heights that his mind could reach.

In an exclusive audio training titled, “Houdini’s Guarded Secret,” you will encounter valuable information that comes from Tim Kenning, the author of “The Houdini Principle.”

Kenning is a business expert when it comes to NLP (neuro-linguistic programming), as he trains others and promotes the methods and techniques explained in his books. He is the perfect individual to present the principles of NLP and how they can be used to establish new products and services.

Kenning also touches upon how to utilize NLP to generate income and make a living at simply being who you are. There are many different approaches on how to transform your distinct talents into ways to boost profits and make money – some of which are discussed in this audio training.

The audio session will include many references to magic and showmanship that have the potential to advance numerous businesses within their field. One of the main approaches towards coming up with the ideas for fresh products and more business-expanding ventures include asking a series of questions that Kenning has formulated into a successful strategy.

Since Houdini is the star of this strategy, Kenning mentions the secret method and techniques that the great magician once used to generate challenges that lessened his risk, yet showcased his strengths. Houdini was also known to give away some of the secrets regarding his best-known tricks. You will learn the reasoning behind this tactic and how it can apply to your potential success.

It is clear that any business can benefit from the knowledge offered in this audio training product, as Kenning stresses the disregard of fear, the importance of accomplishing your goals, reducing the risk, as well as capitalizing off of your strengths.

Although Kenning is not a magician, he has studied Houdini for many years, as he grew to recognize the distinct connection between his strategies and successful business. He noticed that even though he was aware of the stage a magician performs on, views magic taking place before his very eyes, and knows the background on magic – he was still amazed.

He started thinking of ways on how he could apply this concept of perception and “magic” into business or marketing, where he then created a problem-solving model that would later appear in his book.

In the audio session, you will truly become inspired and enlightened in an entertaining manner, as you learn tidbits of information regarding the magical master himself. Additional topics covered in “Houdini’s Guarded Secret” include discovering the right keys to success; how to ask all the proper questions in order to best expand upon your current resources, preferences, and financial situation; and how to accurately identify patterns.

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With the guidance of “Hypnotic Writing” – an e-book written by Joe Vitale – online business owners can take advantage of vital information regarding how to mesmerize their audience with their newfound ability to capture reader attention with less effort.

With 17 chapters centered on developing the kind of writing that sells ideas, products, and services – you will touch upon topics, including how to persuade readers with your writing; tricks on keeping your copy interesting; and lessons on how to set your writing apart from the rest of the industry.

In addition to all of this essential information, a free bonus section, Joe Vitale’s Online Marketing Strategy, and a second bonus section for no charge is included at the end of the e-book.

To get an idea on some of the information offered in “Hypnotic Writing,” let’s begin with Chapter 4: “What Every Reader Wants to Know.” This section offers insight on how to create the writing that speaks to an audience. Valuable advice discusses the importance of giving people what they want in order to gain a readership willing to listen to what you have to say.

Since every reader is different, you have to tap into the most commonly asked questions, such as “What’s in it for me?” and “Who cares?” Learning how to deliver content in a manner that speaks to the majority and convinces them why they should read is very important.

In Chapter 9 – “How to Make Your Writing Walk, Talk, and Breathe,” you are introduced to a variety of approaches that can help strengthen your writing. Perhaps, you need a little help polishing up the body of a sales letter or you want to create a headline that stops readers in their tracks… This is the chapter that sheds light on how to breathe life to your words.

In this section, you will encounter some of the most overlooked and easiest details that make a significant difference in writing. For instance, you are instructed to make use of a thesaurus in a manner that probably takes the opposite approach that people aren’t really used to.

Typically, the thesaurus is used to transform simple or shorter words into longer words that seem more “intelligent” or “professional” in the eyes of the writer. However, Vitale recommends using the thesaurus to create writing that is simple and direct.

In this case, shorter words hold more stock than longer ones. He suggests that people tend to trip over long words and you don’t want anyone stumbling over your copy before they’ve reached your sales pitch. The thesaurus also helps make sure you don’t repeat the short words as well, as it provides different ways to say something you’ve already relied upon earlier in the copy.

Vitale also mentions in Chapter 9 how using similes (raging like an angry river or smells as sweet as cotton candy) provides colorful imagery in writing that can help readers along your text. Another writing tip suggested in this section of the e-book “Hypnotic Writing” is the use of quotes, as they are not only visually attractive, but also suggests dialogue. This way – copy appears ‘alive’ – actually speaking to readers.

In Chapter 14 – “How to Persuade Readers to Your Side,” you will encounter the ins and out of writing copy for sales letters and other documents meant to sell. Becoming familiar with the persuasion of your audience is vital. Vitale will offer helpful tips on how to conquer what he believes is the most challenging assignment associated with “hypnotic writing.”

Some of his suggestions will include setting a personal goal for this type of writing (what is your objective and what do you want to achieve) and assessing what do you want readers to do after they read your copy.

Overall, the e-book provides essential tips on how to effectively present copy to your target audience in order to achieve the goals you have set for your business – a truly valuable product to add to your collection.

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