As you listen to the audio training session titled, “Gravity Defying Copywriting“, you will encounter an amazing tale involving a fresh copywriter who produces powerful and “hypnotic” copywriting without any formal training.

This particular product introduces you to Jared Tracy, who is employed by a large mail order company that sells gadgets.

It is through his experience with a specialized training course on personal development that he was equipped with the capacity to capture the interest of readers – entrancing them to spend money on whatever he was marketing.

The audio training focuses on the tale of the Gravity Defyer Shoes, which presented this zombie-like quality in Jared Tracy’s writing that has made thousands of people take notice. As you scan the ad, it is clear that the use of hypnotic language is at its best.

The characteristics of the advertisement are discussed in an effort to point out the power of using stories in copy.

Tracy is the Vice President of Direct Marketing for Gadget Universe and although he always thought of himself as a writer in his youth, he admits that his real training when he got older came from Landmark Education programs, which is a transformational course that takes place on the weekend.

The programs and the Landmark Forum allow people to expand upon different areas in their business approaches, including a curriculum that focuses on communication. For Tracy, he credits the courses for the development of his communication skills.

In the audio training, Tracy states that his start in copywriting began with the selling of a pair of binoculars and a watch that appears in direct marketing publications. As one of the select products that Tracy showed interest in writing copy for, he chose the Gravity Defying shoes because he believed it was an item that would truly benefit the company.

Since he generated exceptional results in the copy he had previously written (which became best-selling products), he decided to take on the shoes. In Jared Tracy, you will find living proof that successful copy doesn’t have to come from years of training or experience.

Some of his techniques include gaining a first-hand experience of a product or service, which he believes is key to building a connection with a target audience.

Showing genuine excitement and enthusiasm is also stressed, as it prepares a writer to effectively market a particular item or service. It is this sincerity that encourages hypnotic copy. Tracy also has a habit of asking questions during the process of writing.

The answers that he jots down eventually become the key points in his copy. It is also important to acknowledge the past, as the technology was fresh, but some of the mechanisms of the Gravity Defying shoes were not new (such as the springs).

In “Gravity Defying Copywriting,” members are introduced to an array of topics, including gaining a decent understanding on what other people are thinking; the power of “hypnotic” graphics; and how to determine the right price for a product or service.

Perrine also gives you a heads up on effective publications you probably haven’t had a chance to read yet, but will most certainly create an improved environment for your sales to explode.

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